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a listening audience of above 70%, frequently in the sixties, practically never below 50%. The surveyors said in their report: "We are able to comment on the exceptionally high percentage of listeners that this particular program commands. There are very few programs on the air today that can claim as high a percentage of listeners."
So outstanding has been the response to the show that we have, at various intervals, bought full newspaper pages, at a cost of $700 per page, solely to boost the program. In these ads, we never mention jewelry or watch specials; the entire space is devoted to the radio show.
As pilgrims to a shrine, jewelers from all over the east and middle western part of the country have come to see this show, and it has been instrumental in starting half a doz
Upper . . . Genial emcee Brian McDonald presents amateurs from the stage of Moose Temple Hall.
Lower . . . More than 400,000 Pittsburghites have attended Wilkens Amateur Hour programs during its 281 continuous broadcasts.
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Diirgh. Started as a Pre-Christmas ig After 2B1 Continuous Broadcasts.
en jeweler-sponsored amateur programs in other U. S. cities.
Here are some facts and figures that illustrate the value and power of the Wilkens Amateur Hour. More than 400,000 have gathered in Moose Temple Hall during the 281 broadcasts. Thirteen thousand applicants have auditioned to appear on the program. Two million, five hundred thousand listeners cast votes either by telephone or mail ballot. The Communitv Fund invited the show to
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