Radio showmanship (Jan-Dec 1941)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

tomers of his own store. This had the psychological effect of bringing the contest very close to the home of practically every listener on the air. The Friendly Grocer stores were supplied with uniform decorations, primarily window banners and placards. After each month's contest, every store was given a special window poster listing the ten winners of that store. This had tremendous local interest-value. One of the most important tie-ups was the publishing of Friendly News, a four-page tabloid size weekly, which contains features, articles, news items of interest to the housewife, full details and rules of the Collecto contest. Space in this publication was sold to national advertisers. A place was provided on the front page at the bottom, right-hand corner for the grocer to stamp his own name and address. Every store was supplied with 500 copies each week and 2,000 Collecto coupons. The contest itself is being promoted on the basis of its extreme simplicity. All the housewife has to do is save the Collecto coupons her neighborhood Friendly Grocer gives her. She receives one coupon every time she shops at his store and an extra coupon for every package she purchases of nationallyadvertised items listed in Friendly News or on the placards in each grocer's store. Those women accumulating the largest number of coupons are awarded prizes. Three major awards and over 12,000 bags of prize groceries are given away every month. During the first month of the contest, 12,000,000 coupons were distributed. Approximately 50% of them were turned back to the grocers by over 75,000 contestants. Taking into consideration the difficulty of FEBRUARY, 1941 lll(^iilill^lllllpiii :||i;jH|^|i||illlii||li^^^^ liplillipi|i|j^llllli^ ||||||i|||i|jp| vv*-^ ■: