Radio showmanship (Jan-Dec 1941)

Record Details:

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perfectly with the radio feature. If the column is used by one of your local newspapers, get them to call attention to your program at the bottom of each column, and you, in turn, mention the newspaper. A series of seven, 20-second, dramatized announcements have been recorded which can be broadcast prior to the first program to build the listening audience. They are furnished to advertisers at no extra cost. Although Hollywood Headl'mers is a fiveminute feature with ample time for opening and closing announcements, a specially written script is available for use with music to fill out a full, well-rounded, 15 minutes. AIR FAX: Stella Unger's Hollywood Headliners is available to only one station in each market. Number of Programs: 156 (3 a week for 52 weeks.) Publicity releases, mats, photographs, merchandising suggestions furnished. The programs are supplied eight to a double-faced record, which makes them unusually low in price. For complete rates, availabilities, details, write to NBC Radio-Recording Division, National Broadcasting Co., RCA Building, Radio City, N. Y. COMMENT: Combine Hollywood with a product that appeals to women, and you have a good sales formula. For proof, ask the Lux /^ soap people ! A feminine dynamo who refuses to do anything the way other people do it is Stella Unger. As the Hollywood Newsgirl, she tells listeners what's happening in the movie capital and sells a lot of her sponsors' products. FEBRUARY, 1 94 1