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The Timely Story of the House That Radio Built, Sponsored hy Eight Bangor, Maine, Building Companies
In Bangor, Maine, a house went up — from hole in the ground to cellar, from foundation to structure, brick by brick, one piece of lumber fastened to another, up to the shingled roof.
It was not an unusual house. There are probably hundreds of others like it throughout the country. Yet, as the house rose, so followed the barometer of public interest. Not only did it attract its share of "sidewalk engineers," but people came from miles around just to watch. They passed by the big $50,000 mansion that was going up down the block ; they didn't even give a second glance to the half-finished modern bungalow across the street; all eyes were focused on this house.
And here's why! Account executive Rudolph O. Marcoux of radio station WABI got the idea that in the spring a radio program revolving around the building of a house would have a natural appeal, for in the spring, most people revive a dormant desire to own a home, or at least to make their old home a better place to live in. Marcoux went out and sold his idea to eight Bangor concerns in, or related to, the building trade.
He called the program The Homers at Home and got each of the sponsors to take one or more of the half-hour shows for each product he wanted to feature. They also agreed to furnish the material going into the house at cost. Each week's show carried one long commercial in the middle, selling one particular product, and at the end of the show named all of the participating firms briefly.
Bangor residents were in on the ground
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