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The cast and orchestra that bring Bangor listeners the Homers at Home.
floor, for week by week, the program brought the radio audience a blow-by-blow account of the building of the house. Listeners were also invited to visit the scene and watch the actual progress.
Though the house was real, and the scenes in the program were Bangor scenes, the story of the Homers at Home was entirely fictional. Like many American families, the Homers were building a new home, and all the complications formed the plot of the drama.
In spite of this, the story never becomes "commercial." The crises the Homers faced were humorous rather than tragic. The characters were Ambrose Homer and his wife; the former, a retired Shakespearian actor, and the latter, a retired trainer of an educated seal. The air at their breakfast table bristled with barbed wisecracks about their artistic careers. There were heroes, heroines, villains — all the typical characters that run rampant through our daytime serials. It was radio drama as the American audience has learned to like it, made surprisingly real by the fact that the house in the script was actually built.
The show ran 1 1 weeks, half-hourly. Proof of its effectiveness: Last year was the
FEBRUARY, 1941
second year year the idea was carried out, and every original sponsor returned for a second time. This year will be the third.
In both years, the homes were sold before the program series was completed. They cost about $8,000, with the owners saving approximately $1,000.
Last year's model home was built according to the specifications of the Johns-ManviLLE "Triple-Insulate" plans, has forced air heating, fuel oil, fireplace in the basement for a game room, many other outstanding features.
HOW YOU CAN USE A PROGRAM LIKE THIS
With the tremendous appropriation set aside for defense, the resultant higher wages to skilled workers, and the FHA plan, this year should find America going through another of its recurrent building booms. Quick to capitalize on the increased demand will be the busi(Continue on next page)
AIR ANALYSIS
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