Radio showmanship (Jan-Dec 1941)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

WHAT THE PROGRAM DID FOR MEi This is the businessman's own department. Radio advertisers are invited to exchange results and reactions of radio programs for their mutual benefit. Address all letters to What the Program Did for Me, Radio Showmanship, 11th at Glenwood, Minneapolis, Minn. Amusements STRICTLY SWING CLUB 'Last year, Lake Compounce used WDRC exclusively on a four-time a week program basis of 10 minutes duration, sponsoring Gil Bayek's Strictly Swing show. "The decision was more than justified by an increase in business of about 25%. Gil Bayek has over 10,000 members in his Strictly Swing Club, and these loyal 'swing fans' are boosters of Lake Compounce by their actual attendance at Connecticut's outstanding playground. "People attending the dance at Lake Compounce have told me they came from Mystic, Norwich, New London and East Hampton, Conn.; Holyoke, Springfield, and Worcester, Mass. etc. 80 to 100 miles is not uncommon for several groups to come, and they all get their feature attractions for the coming week by listening to Gil Bayek's Strictly Swing program. "Naturally, we're more than pleased with our results!" Julian Norton Advertising Manager Lake Compounce Bristol, Conn. AIR FAX: Prior to die time LAKE COMPOUNCE (featuring name bands) sponsored Strictly Swing, they had limited their radio advertising to spots. Organization of the club last year brought LAKE COMPOUNCE the best business in its 40 years' history. Band leader, trumpet player, WDRC announcer Gil Bayek leads this ad lib-recordings program. To each member of Strictly Swing Club is sent a membership card. Special attraction: Reduced rate to club members to hear name bands at Lake Compounce. Sponsor: Lake Compounce, Bristol, Conn. Station: WDRC, Hartford, Conn. Power: 5,000 watts. Population: 221,940. COMMENT: Exceptionally well-adapted to dance resorts is the radio swing club. The program itself need not be expensive, for sponsor can find no more appealing entertainment for his audience than musical recording. With a popular announcer and special concessions to members, the club and sponsor should go to town. Department Stares MICKEY MOUSE CLUB "This program has been an outstanding success ever since its start in 1933. It is handled through the local radio station, WAPO, and our tie-up is entirely through spot announcements, of which there are four or five during the half hour. Children up to 10 years of age are invited to take part on the program, and it is strictly amateur, with no rehearsed performance. "The program has been instrumental, we are sure, in building up our children's department, and the children and their parents still continue to show a great deal of interest in it." Mrs. M. P. Barry Publicity Director Lovemans, Inc. Chattanooga, Tenn. AIR FAX: With the accent on youth, the show invites local, jubilant juveniles to perform, sets their age limit at 10 years. Presented each week is a complete variety show of songs, recitations, instrumental solos or groups. To "sign up," moppets telephone station a week in advance, describe their act. First Broadcast: January 8, 1938. Broadcast Schedule: Saturday, 10:0010:30 A.M. Sponsor: Loveman's, Inc. Station: WAPO, Chattanooga, Tenn. Power: 1,000 watts. Population: 119,798. COMMENT: For another review of Mickey Mouse Club, see January issue, p. 32. 70 RADIO SHOWMANSH IP