Radio showmanship (Jan-Dec 1941)

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^0. Alt PoUUi, 0/ 9*d&iUt New York's Popular HOTEL LINCOLN 44th TO 45th STS. AT 8th AVE. 1400 ROOMS from ^3 Each with Bath, Servidor, and Radio. Four fine restaurants acclaimed for cuisine. MARIA KRAMER PRESIDENT John L. Morgan Gen. Mgr. HOTEL EDISON Same Ownership HlL^iilinii ■••■juiiij IN THE CENTER OF MID-TOWN NEW YORK Next? 94 A Showmanship Success Story Will your story be the next? A Showmanship story carried out in one place, adopted successfully in another! By Means of Transcription 96 Aaron Bloom Kasper-Gordon, Inc. executive (Boston, Mass.) tells all about syndicated radio programs for local advertisers. Showmanship in Action 104 A collection of those extra promotions and merchandising ideas that lift a program out of the ordinary. Showmanscoops 108 Photographic review of merchandising stunts, and the personalities behind them. What the Program Did for Me 110 This is the businessman's own department. Here, the radio advertisers of the nation exchange results and reactions of radio programs for their mutual benefit. Proof O' the Pudding 112 Results from radio programs, based on sales, mails, surveys, long runs and the growth of the business itself. Trends 116 A rating of program patterns based on a special and continuous survey of outstanding, locally-sponsored radio programs throughout the country. Yours for the Asking 117 A listing of sample scripts and transcription availabilities on programs reviewed in this and preceding issues. Johnny On the Spot 117 If you use spot announcements, you'll be interested in the news, reviews and tips in this department. 84 RADIO SHOWMANSH IP