Radio showmanship (Jan-Dec 1941)

read Sales Thru the Air By CAHRDLL JDNES, Sales and Ad Manager of Baltimore's Koester Bakery, Who Salutes "Streamlined Fairy Tales" Remember all the excitement that was aroused years ago when the theaters announced that "Garbo Talks"? Well, that will give you just an inkling of the commotion we caused recently when we took a full page in the Baltimore News-Post to announce that "Honey" talks. We believe "Honey" is as well-known to Baltimore housewives as Garbo ever was. Her picture appears in thousands of Baltimore homes daily, in the street car cards, on billboards, and now she is heard on the radio. You see, "Honey" is our trade-mark, and through the years, as her popularity increased, so increased the sales of Koester Bread. Today, 52-year-old Koester Bakery is one of the largest independent bakeries in the United States. But lots of things happened before "Honey" talked. We wanted something different in radio programs, something that would tie up effectively with our trade-mark, yet have genuine entertainment value. We examined hundreds of show ideas, finally hit upon an unusual transcribed series, Streamlined Fairy Tales. The series is unlike most programs designed for children, because it has the extra appeal of being equally as interesting to adults. From the title of the show, you can get an idea of its contents, but not its production. Featured in the series are six of the most unusual youngsters in radio, the Koralites. Last year, the Koralites introduced choral speaking on the air in a program series for NBC. Their six perfectly matched voices blend poetry and prose into a distinctive pattern that gives each utterance life and action. Starred on the Columbia Workshop and Hobby Lobby, featured in radio programs with Charles Laughton and Burgess Meredith, the Koralites, as was readily recognized, were really something new in radio. When rotund, energetic, radio producer Harry S. Goodman was wrinkling his brow 90 RADIO SHOWMANSHIP!