Radio showmanship (Jan-Dec 1941)

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ml 101 III nsQ IS EOCl tX 3 -• mil III! ill IP utting Unity into Community Stimulate Civic Interest in Your Town, and You Attract Business, Writes WBLK Manager, GEDRGE C.BLACKWELL There's another side to this business of radio — a broader side. Radio not only can help you sell more bread, bricks, brooms, or whatever else you have to sell, but it also can help sell the town in which you live ! Today, America is organizing for national defense, and each little section of America, yours and mine, is organizing to attract some of those defense mdustries. The more industries, the more people with money to spend, the more business for you and me. Radio can do its part. In the role of an organizer, it becomes a voice speaking again and again for progress and civic improvement. By molding a spirit of unity, it makes the town better able to solicit and to handle more business. We, in Clarksburg, W. Va., believed that by encouraging pride in the home town and the county, we would reach the very core of unity. And so, station WBLK undertook to build a radio program that would honor all civic workers and designate one leader as the First Citizen of Harrison County for 1940. For three weeks, in frequent broadcasts, listeners were urged to make nominations and cite reasons for their choice of the First Citizen. The appeal served to summarize all the civic progress made in 1940. It brought out the individual effort of community leaders. It commended those who actually gave unselfishly toward community projects. It assured leaders of recognition for their good work. Many of those nominated were the county's prominent retail merchants, and in all cases, the nominees were intimately associated with all other businessmen in work for civic progress, in clubs and organizations. As radio's voice discussed 1940 accomplishments, people were inspired to look at the past and also to plan for the future. Next year, there w^ill be a First Citizen of 1941. We hope to find an even larger interest than in 1940, and new ways in which wider expression of sentiment can be recorded. Alert and lively leadership spells progress. We know that next year will find many new nominees, men and women who may have been inspired to participate in civic projects through no other stimulus than this poll. Often, the only reason a man doesn't become community-minded is because he wasn't asked. First Citizen of 1940 was Glenn B. Tinsley, a past Chamber of Commerce president, w^ho had obtained a large milk condensory as a new industry, had striven to bring an airliner service to this county, worked for new highways, directed community drives, and served (Please turn to page 118) MARCH-APRIL, 1941 93