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SUGAR COATED SPOT ANNOUNCEMENTS
If
you're tired of the same old spot anouncement . . .
H you'd like to give your sales message on the air in a way that'll make listeners remember what you're selling . . .
HERE'S THE ANSWER! ONE MINUTE
Singing
SPOT ANNOUNCEMENTS for
• Furniture Stores
• Jewelry Stores
• Opticians and Optometrists
• Auto Loan Companies
• Credit Clothiers
• Furriers
Singing Spots are being used successfully by national advertisers.
NOW THE LOCAL SPONSOR CAN AFFORD THEM.
You'll have to hear them to appreciate them . . . catchy, tuneful sales messages that make listeners' ears perk up . . . that make sales in your store go up . . . that give the audience something to remember.
"GO BIG-TIME TODAY!" USE SINGING SPOTS!
Write today for an audition disc. Exclusive rights granted.
''^rti/l^ S. (^oe^m€t^^^
S^ext?
On page 29 of its January issue, Radio Showmanship told in picture and paragraph the interesting story of how San Bernardino's (Calif.) RowE Shoe Store set up two barrels in front of their store, and twice daily for ten days offered, via the airways, a two dollar reduction on any sale purchase accompanied by an old pair of shoes. The shoes were to be donated to the British War Relief Fund. Results: For Britain, a dozen barrels of shoes ; for RowE, a highly successful sale.
Commenting at the time. Radio Showmanship's editor wrote: "This is an important promotion. It may herald the beginning of a series of similar attempts to use radio to aid the Allies."
Recently received was the story of how Ted Soloman, manager of the D & S Subway Bootery in Grand Forks, N. D., incorporated the very same promotion on his own Men With the Mike program on KFJM. He added a few new ideas, including phone calls volunteering donations, with names dropped by parachute and read on the program.
The response to the drive was immediate and enthusiastic. Without previous plugging, the first day's broadcast brought in two barrels of shoes. The entire campaign, which ran for two weeks, netted ten barrels of shoes.
Thus, we record two successful sales based on a single showmanstunt. The line forms at the right. Who will be next?
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