Radio showmanship (Jan-Dec 1941)

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. . , a Showmanship Success Story above . . , The original (appeared in January RADIO SHOWMANSHIP). Lowell Smith (handling mike) interviews passersby in front of the Rowe Shoe Store in San Bernardino, Calif. For ten days, he asked for old shoes for British War Relief as part of an unusual Rowe sale. Results: Over a dozen barrels of shoes were collected. right . . . The follow-up: Ted Soloman, manager of the D & S Subway Bootery of Grand Forks, N. D., put the "Boots for Britain" idea he found in RADIO SHOWMANSHIP to good use. He is shown with Jimmie Valentine and Bill Walker, announcers on KFJM's Men With the Mike show, who helped stage a successful two weeks drive that netted ten barrels of shoes. EHIiiii