Radio showmanship (Jan-Dec 1941)

Record Details:

Title:
Radio showmanship
Date:
Jan-Dec 1941
Publisher:
Minneapolis : Showmanship Publications
Volume:
Radio showmanship (Jan-Dec 1941)
Leaf #:
000110
Language:
English
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
March 28, 2024
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HEADLINE NEWS —"BROUGHT TO LIFE"! "HEADLINES IN ACTION" is a presentation of the latest headline news in its most thrilling — its most vivid form — dramatization. It's a "morning extra" appealing to all listeners — men and women, young'; and old alike — because it runs the complete gauntlet of every human emotion. It's a revitalized "Five Star Final" or "March of Time." A FAST-MOVING SHOW Four — and more often five — headline features are presented during the fifteen minutes the show is in progress. "HEADLINES IN ACTION"^ never lags — interest is sustained to the very end leaving the listener! "wanting more". NEWS BROADCASTS GROWING IN INTEREST Listener interest in news broadcasts has grown by leaps and bounds during the last two to three years. Raymond Gram Swing, Edwin C. Hill or even H. V. Kaltenborn would never have beem able to assume the national prestige they now enjoy except for the present unbelievably high interest in news. Advertisers are beginning to realize the importance of news broadcasting. In the summer of 1939, news and commentators together took up; 7.5% of sponsored network time. The same period of 1940 witnessed aj jump to 11.9%! Another convincing factor — news broadcasnng ranked seventh in percent of time during 1939. In 1940 it rose to fourth! WFIL