Radio showmanship (Jan-Dec 1941)

Record Details:

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HEADLINE FEATURES PRE -TESTED Only the most interestirxg — the most appealing — newspaper headines are selected for ''HEADLINES IN ACTION." Before passing the Program Board, they must meet with several pre-determined requirements. Then — and only then — are they approved for production. The stories are completely rewritten for radio with music, narration and dramatization all being used to create the perfect illusion. V.' 1 \ ) \ PROMOTION WFIL will promote "HEADLINES IN ACTION" through newspaper advertising, publicity, inserts, radio dealer window and counter displays, courtesy announcements, letters to trade and highlight listings. REGIONAL COVERAGE AVAILABLE "HEADLINES IN ACTION" is now being fed on a sustaining basis to ieight stations of the Quaker Network — WGAL Lancaster, WAZL Hazlefeon, WEST Easton, WORK York, WKBO Harrisburg, W^SAN Allentown, |WRAW Reading. Advertisers having regional distribution should investigate advantages offered by the Quaker Network which include only one cost for talent, multiple merchandising and promotion; also rate savings as high as 7.5% compared to national spot charges. MAY BE SPONSORED 3 OR 5 TIMES WEEKLY Talent, script and studio direction — Bicadcijsi Times WFIL 3 times weekly $ 60.00 5 times weekly 90.00 Station time extra. Quaker Network $ 90.00 150.00 (UimAeA 560 ON YOUR DIAL