Radio showmanship (Jan-Dec 1941)

Record Details:

Title:
Radio showmanship
Date:
Jan-Dec 1941
Publisher:
Minneapolis : Showmanship Publications
Volume:
Radio showmanship (Jan-Dec 1941)
Leaf #:
000118
Language:
English
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
March 28, 2024
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SHOWMANSCOOPS RADIO SHOWMANSHIP welcomes unusual photographs of merchandising stunts used by businessmen to promote their radio programs. One dollar will be paid for pictures accepted. If you wish photographs returned, please include self-addressed, stamped envelope. \i ^> i^ieM^ iVfV ijjGH -Uiii^B>-' *^i ^i^ A% Left . . . Into Buffalo (N. Y.) grocery stores went stations WGR-WKBW with an impressive display of products promoted on their stations. Shoppers were asked to identify the program from, the product. Housewives' high scores pleased both station and sponsors! Below . . . When spot announcement buyer FIRST NATIONAL STORES opened two new super-markets in New Rochelle and White Plains (N. Y.),* they sponsored 12 interview programs on station WFAS. Special events chief John Dillon quizzes Mrs. Robert Wood as proud store manager Joseph H. McCarthy looks on. Each person interviewed got a two-dollar bag of groceries with the compliments of the new store. .^^mm f