Radio showmanship (Jan-Dec 1941)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

audience. To our knowledge, Mystree Tunes is the only legal radio musical game directed solely to the radio audience, retaining all the necessary elements of a successful musical game. Its legality has been checked by the United States Post Office. Here's where the merchandising tie-in comes in. In order to play the game, the listeners must have a mystree tunes card. This card is absolutely free and is obtained from any of our stores. At present, we are distributing some 140,000 cards each week. There are 24 pictures on the card, four on a row, and there are six rows. Each picture on that card represents the title of a song. The listeners recognize the title of the song as it is played by the orchestra over the air. When they recognize the title, they check off the picture that describes the title of that song. Object of the game is to fill a row across the card, not down, only across. Each row has one square with a question mark on it. That square is filled by the mystree tune as it is played by the orchestra. Mystree Tunes are not pictured on the card. Songs pictured on the card are all popular songs that most everyone knows, both current hits and old favorites. Hints are given by the master of ceremonies to help locate the picture describing the tunes. Because we naturally want to hold everyone's interest, the pictured tunes are purposely made easy to recognize. The Mystree Tunes, on the other hand, usually have familiar melodies but fairly unknown titles and lyrics. We play three mystree tunes on each program. If the listeners do not recognize the first mystree tune, they continue to follow the program, confident they will recognize one of the others. Each card has the same 24 pictures but with many different combinations. For this reason, the customer comes to the store often to get many different cards. Each card will fill one row, and therefore every card is a potential winning card. Since we play three mystree tunes and each inystree tune will fill a different row, there is a natural incentive to obtain more than one card. Near the close of the program, the master of ceremonies reads a riddle over the air. The riddle describes an item in our newspaper ad, which appears on the same day. To be a winner, each contestant must, in addition to filling a row across on the card, solve the riddle which the announcer reads over the air. Example: "You'll often find me in a stew And here's a most important clue I'm good with butter, not with tea And some fresh fruit tastes good to me." (Salt) ^^^^^ Trade mark UP TO $300.00 CASH AND 50 BAGS OF GROCERIES EVERY PROGRAM Tune in W. K. R. C. 8:30 P. M., Thursday Sponsored By ALBERS SUPER MARKETS SEE REVERSE SIDE FOR RULES COPY. IB40 F. W. ZIV. PAT. APPLICD FOR I e ^ y^ /) 711 CHATTER This Card Good lor February 29th Program Only About 140,000 of these Mystree Tunes cards are requested by housewives who get them free of charge at ALBERS' 35 SUPER MARKETS. Object of the radio game is to fill a row across. Mystree Tunes are designated by question marks. These riddles make the listener check carefully through the ad for the solution. Housewives who never before shopped the food ads, and many who never before looked at a grocery ad, now read our ads carefully. You can imagine what this increased listener interest means! Everyone filling a row and solving the rid 164 RADIO SHOWM ANSH I P