Radio showmanship (Jan-Dec 1941)

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J WIN FRIENDS AND INFLUENCE SALES Albany's 200 taxicabs carry this buniper-sig:n. Four theaters distributed 15,000 heralds weekly that include mention of the program. At the start, to every Albany, Troy, Schenectady garage and gas sUtion went a mailing piece announcing the start of the program. In 400 Alban> cigar-stores, newsstands, other display spots, these colorful posters were placed before the program s initial airing. In exchange for sign space, tickets to the broadcast were given away. Meanwhile on the Strand theater screen a trailer announcing the date, time and place of the program was unrolling itself. Screen announcements continue throughout entire series. After a special pre-program 13-minute lobby broadcast from the Strand theater during which OIL PRESSURE CORP. officials spoke, the emcee was introduced, a few of the by-standers interviewed, the first Pick Your Price program went on the air. At the microphone. Bill Winnie, the Quiz Master; at the piano, Dick Hartigan; in front, the Announcerettes. In the lobby, each patron was handed a special Pick Your Price program, the first page devoted to a picture of the cast, the next two to an introduction of NU-PRESSURE OIL, the last page to a listing of NU-PRESSURE OIL dealers Aroughout the entire territory. Given away in cash the first night: S66.33. JUNE, 1941 171