Radio showmanship (Jan-Dec 1941)

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If the contestant answers correctly, he selects a number from the Pick Your Price board on the stage. Underneath is the amount of money he wins. Announcerette Mary Morse, roving mike in hand, bites her lip as the stage assistant lifts the board. Played with four wandering mikes carried by the four Announcerettes, WABY staff girls ask mejibers of the audience for name, address; quiz master Winnie asks the question from the stage. At the left, Announcerette Sally Martin holds the mike while Ruth Leffler waits for an answer. THE AMERICAN WAY FSED PrTER jA^ ^ NU-PRESSURE m WAH 1 —\\\-d. Eve. 8-8J0 ^' il RAND THEATRE ^:^.'^^^s^:^^:^ir5r^ ; Newspaper advertisements announce the program weekly. In the Strand Theater lobby stands a permanent 40 X 60 sign. Each person answering a question incorrectly is given two free theater tickets plus a Nu-Pressure Oil change coupon. Local composers Fred Peter, Jack Reed wrote a song called. The American Way. Last month it was published by BMI, became the official theme song of the Pick Your Price program. The sponsor had thousands of cards printed of the song lyrics, is giving them away free through Nu-Pressure Oil dealers. 172 RADIO SHOWMANSHIP