Radio showmanship (Jan-Dec 1941)

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IN NEXT MONTH'S ISSUE OF s ^^^^r HOWMANSHIP, Edward H. Hunvald, sales manager for Alabama's largest retail store, the Pizitz Department Store, Birmingham, presents an astonishing story of how yearly expenditures for radio time have grown from $6,000 in 1938 to $30,000 in 1941. Today Pizitz is one of the largest users of radio time for retail stores in America.