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EONTENTS
JANUARY 1942
VOL. 3 NO. 1
Editorial Advisory Board
Radio
Herbert Pettey
New York Ralph Atlass
Chicago William Dolph
Washington Don D. Campbell
Birmingham Glenn Snyder
Chicago Philip Lasky
San Francisco Roger Clipp
Philadelphia J. Harold Ryan
Toledo Business Lorenzo Richards
Ogden, Utah GusTAV Flexner
Louisville J. Hudson Huffard
Bluefield, Va. Maurice M. Chait
Peoria, III. Frank J. Ryan
Kalamazoo, Mich. Allen C. Knowles
Cleveland
Editor and Publisher: Don Paul Nathanson. Editor-in-chief: Tod Williams. Managing Editor: Marie Ford. Circulation: Thelma Kay.
Published by Showmanship Publications, Minneapolis, Minn. Subscription rate: $2.50 a year, 25c a copy. Address editorial correspondence to Showmanship Building, Eleventh at Glenwood, Minneapolis, Minn. Tel.: Br. 6228.
Franchise office: 510 N. Dearborn, Chicago, 111. Director of franchise: Peter C. Goldsmith. Field franchise representatives: Howard M. McGrath, Robert Parvin.
Copyright 1942 by Showmanship Publications, publishers of Radio Showmanship.
Editorial
Radio Fits Pizitz 6
E. H. Hunvald
The sales manager of the famous Pizitz Department store, Birmingham, Ala., tells the amazing story of how he merchandises 15 different radio programs, each with a definite purpose. It's a story every businessman should read, especially department store executives.
Home Reconditioning Sales Thru the Air .10 Alvin Q. Ehrlich
A real American success story. How a 27-year-old young man built a home-rebuilding business by radio. Everyone agreed it wouldn't work, but it did.
Candy Quiz is Good Biz 13
Morel Elmer
How the Elmer Jamboree brought about a 40 percent business increase, by the sales manager for the Elmer Candy Co., New Orleans.
This China Egg Hatched 15
Ernest J. Ronal
How a 4,000 percent business increase was achieved in a decade is told by the general manager of the Ohio China Co., Toledo.
JANUARY, 1 942