Radio showmanship (Jan-Dec 1942)

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SHOWMANSCOOPS RADIO SHOWMANSHIP welcomes unusual photographs of merchandising stunts used by businessmen to promote their radio programs. If you wish photographs returned, please include self-addressed, stamped envelope. Left . . . Austin Kelly, sponsor of the Dempsey di. Kelly Up-Ski program heard over KRO\S' interviews green-as-grass ski novice \'irginia Haig. radio singer. Ski-master Kelly's program is chockfull of news relative to this ^-intertimc sport. (For story, see Airing the New. p. 22. ) Belon . . . Purely promotional was the KILO (formerly KFJM) entry in the Grand Forks. No. Dak.. Model T Derby. The highly decorated red, yellow, blue, green and orange car was driven by drivers James Shelton. shown above, and George Chance. They waddled through the streets for several weeks previous to the racing event to promote various advertisers' products. It also ser%-ed as a studio remote car. RADIO SHOWMANSHIP