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AMERICA'S BIGGEST LITTLE RADIO SHOW!
It's a series of 260 5-minute scripts (with about 1^ minutes allowed for commercials) that is selling more merchandise and services than any other 5-minute radio show in the country! Minimum contract is for 65 episodes. Available to only one sponsor in a city.
This is not a transcribed series — but is used as a "live" program, requiring only one man and announcer for production. The copy tie-up with the title enables sponsors to give audiences "something to think about" their product and services, and drive the message home.
Sotne of the sponsors include: DENTYNE GUM
Station WLW 5 times weekly.
MERCHANTS & EMPLOYES BANK
Station KTRH 5 times weekly.
SINCLAIR OIL PRODUCTS
Station WFMD 5 times weekly.
Station WSFA 5 times weekly.
HONOLULU FINANCE & THRIFT CO.
Station KGMB 5 times weekly.
PAUL BROTHERS OLDSMOBILE CO.
Station WINX 3 times weekly.
VINCENNES FEDERAL SAVINGS & LOAN
Station WOAV 5 times weekly.
Write for sample scripts and full data, including combination rate-card orderform. If you want results from radio' at low cost — investigate "SOMETHING TO THINK ABOUT!"
SPECIAL FEATURES SYNDICATE
563 Northwestern National Bank BIdg. MINNEAPOLIS. MINNESOTA
shows are holding their audience; the average productions are losing out.
It simply means that if you are planning to buy a news show, buy a little more carefully. Not every news show is going to click the minute it reaches the air, but yours will if you have a little patience and add a promotional touch or two that will heighten interest.
NEWS SHOWS — 1940
.200
AUG. SEPT. OCT. NOV.
NEWS SHOWS — 1941
.224 .222
AUG. SEPT. OCT. NOV.
34
WHAT ABOUT SPORTS?
Ratings of sports programs have remained very constant during the past year. In November, 1940, a rating of .070 was matched exactly this November.
The sports, themselves, shift by the season. In winter, it's basketball and hockey; in spring, it's baseball, etc. But, it seems that this shift does not materially affect the seasonal averages of the locally-sponsored radio sports shows. The complete spread by seasons was only three points.
Winter (Nov. thru Jan.) .067 aver, rating
Spring (March thru May) .070 aver, rating
Summer (June thru Aug.) .068 aver, rating
Autumn (Sept. thru Nov.) . .068 aver, rating
RADIO SHOWMANSHIP