We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
Would fit you like to present
THESE FASCINATING PEOPLE
on Your Radio Station?
ALEXANDER DE SEVERSKY
IRiNA BARONOVA
39 Names -in -the -News appear on
WHO'S NEWS
-new NBC Recorded Program
In each program, George Romilly chats informally with one of America's leaders in the arts, sciences, business, sports, music or the entertainment world. Rube Goldberg, for instance, describes his invention for getting rid of olive pits at cocktail parties. Alexander de Seversky tells of America's needs in aviation. Admiral Richard E. Byrd — Leopold Stokowski — Alice Duer Miller — Walter Duranty — Dr. George Gallup . . . these are only a few of the personalities !
This 39 -program series is designed for use as a three -a -week, five -minute feature — or it can be used to high -spot longer programs.
Ask your local radio station to arrange an audition — or write for information.
•NBCJ,
i-Recording Division
Chicago
NATIONAL BROADCASTING COMPANY
A Radio Corporation of America Service
RCA BIdg., Radio City, N. Y. Washington, D. C. Hollywood
Modesty Overboard 53
Tod Williams
No. 4 in a series telling how to get the most for your radio dollar.
The Squire on the Square 55
Garry Bub
Merchants on Suburban Square, Philadelphia, Pa., find that cooperative radio effort is a business stimulant says the radio director of the Stewart-Jordan Advertising Agency.
Army Promotions 58
To help you get the most out of radio in war-time. Showmanship presents a collection of successful public service features now being used in a variety of business fields.
Special Promotion 61
Short radio promotions that run but a day, a week or a month yet leave an impression that lasts the year around.
Showmanscoops 62
Photographic review of merchandising stunts, and the personalities behind them.
Airing the New 64
All the available data on new radio programs. No result figures as yet, but worth reading about.
Showmanship in Action 65
Those extra promotions and merchandising stunts that lift a program out of the ordinary.
What the Program Did for Me 67j
This is the businessman's own department. Here the radio advertisers] of the nation exchange results am' reactions of radio programs for theirj mutual benefit.
Trends 68,
A rating of program patterns based, on a special and continuous surve) of outstanding, locally-sponsorec radio programs throughout th( country.
40
RADIO SHOWMANSHII