Radio showmanship (Jan-Dec 1942)

Record Details:

Title:
Radio showmanship
Date:
Jan-Dec 1942
Publisher:
Minneapolis : Showmanship Publications
Volume:
Radio showmanship (Jan-Dec 1942)
Leaf #:
00048
Language:
English
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
July 18, 2024
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1^ ilita: Public Service Features John G. Hunter. Arundel COMPANY ten-shun! Forward march for the Arundel Military Matinee! A fuU half-hour of music, song and good fun is the Arundel Ice Cream Company's contribution to national defense. Along with the problems of national defense and aid to Britain is the ecjually grave problem of keeping up the morale of the men in uniform. As the result of our experience with Military Matinee, we feel that sponsors of radio shows can definitely do their part toward maintaining morale in this period of emergency. And by so doing, these businessmen will not only increase their prestige, but create additional sales volume as well. Our latest radio campaign using the Arundel Military Matinee with all of its various merchandising angles seems to be headed for an even greater success than we have ever had in the past. Not only are we building a real following among the radio audience in Baltimore for our program and for our advertising message, but we" have the added feeling that our campaign is one which is performing a real public service. We are constantly getting evidence of the pub' lie's appreciation for our latest efforts in radio advertising. Right here, I would like to make a l\ point. Audience appreciation which l^X interprets itself in sales, in my opinion, can be had in very| few media other than radio. -^^ While we discovered] the values of radic i^ ik 42 RADIO SHOWMANSHIP