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the prize certificates issued have aheady been paid back into the tills of sponsoring stores.
Because of the purely institutional nature of the campaign, however, it is naturally rather difficult to show exact returns. But the merchants of Suburban Square have already observed that since that first broadcast on October 27, 1941, people have been coming to the Square from more distant points. Car cards in buses and trolleys have contributed much. The fact that the section lies at the junction of several transportation systems is also an advantage. All in all, we have every reason to believe that this pattern of cooperative use of radio has been more than effective.
The time was August, 1940. The place was the Stewart-Jordan Co. in Philadelphia. H. J. Bub had just been elected president of the agency and he was looking around for a
bright young man with plenty on the ball to build up the agency's radio department. Not parental pride, but knowledge that his son. Garrison Rawlings, shown above, could do the job, was responsible for his final choice. And Garrison Rawlings came through! StewartJordan has jumped its radio billing more than 900 percent, spread its accounts over most of Eastern United States.
Garry Bub graduated from Haverford School in 1925. He had played scrub football, sprinted and broadjumped on the track team, and been a member of the second position doubles tennis team. He had also edited the school magazine and year book. As president of the dramatic club and of the debating society, he had rounded out his career. Here was the fair-haired boy for any fraternity's rushing list, but he reneged on college and went in for newspaper work.
Cotne fall of 1925, he was with an advertising agency, and two years later started his own agency. That this one went into bankruptcy shortly thereafter did not deter him, and after managing first a Chautauqua play company in Canada and then a radio station, he once more went into agency work on his own. He was president of Associated Advertisers, Inc., Harrisburg, Pa., when he decided to team-up with his father.
His favorite diversion is an indoor sport: training six-year-old son, Stephen Garrison, to avoid everything associated with advertising and radio.
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