We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
ARMY PROMOTIONS
To help you get the most out of radio in war-titne, SHOWMANSHIP presents a collection of successful public service features now being used in a variety of business fields.
Variant IVfo. 1
FALL OUT FOR FUN "Squads, right! Company, halt! Fall out for fun!" Such are the orders of a non-commissioned officer picked from the audience as he puts a squad of men through a brief drilL Singers, tap dancers, comedians, monologists, swing buglers, instrumental quartettes, jug bands and hillbillies are then off to a flying start.
Every broadcast of Fall Out for Fun has a visible audience of from 500 to 1,000 men and their girls. Approximately 200,000 homes in a five-state primary area are directly affected by the program. Friends and relatives of these army families have a close tie-in. With 13 army and navy camps in the Chicago, 111., area, there is also a potential audience of 110,000 soldier boys.
Show is aired from one of 13 camps each week. The United States Army Intelligence Office arranges for all camp facilities to be put at the disposal of engineers and producers. From six to eight acts winnowed from the 30 to 40 auditioned four days before the broadcast are heard weekly. Rehearsals are held the day of the airing.
A half-hour before the program hits the airwaves, the show begins. Celebrities who happen to be at the camp are introduced, and when the air-show is ready to go, the audience is red-hot with enthusiasm.
Fall Out for Fun is backed 100 percent by the army, and in the middle of
the show, the camp's commanding officer gives a two-minute talk on the activities and purpose of the camp. As the show rolls along and the votes for the best performers are cast, the first, second and third place winners are chosen. First place wins a month's pay, $21.00. To the second place winner goes $10.00. For third place the prize is $5.00.
AIR FAX: First Broadcast: July, 1941.
Broadcast Schedule: Sunday, 2:45-3:15 P.M. Preceded By: Chicago Parks. Followed By: U. S. Army Show.
Station: WBBM, Chicago, 111,
Power: 50,000 watts.
Population: 3,440,420.
COMMENT: Service with a smile has long been a part of the advertiser's credo. Sponsor has a chance to combine service with entertainment in a show built along these lines. Chief bugaboo for the sponsor of most amateur shows is usually the fear of running out of talent. With large concentrations of soldiers and sailors to draw from, sponsor has almost an unlimited reservoir of good talent. (For pic, see Showmanscoops, p. 63.)
Variant No. 2
BUGLE CALL JAMBOREE Uncle Sam's pride and joy, the men in the armed forces, and that old demon, question mark, meet on the combat line in a weekly broadcast heard over WFBR, Baltimore, Md., for Noxzema Chemical Co. Ready to charge in this skill quiz program broadcast direct from nearby army posts is a battalion of brave brain
58
RADIO SHOWMANSHIP