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cast. Correct answers net them two dolI lars' worth of free laundry or cleaning service. A wrong answer brings only one dollar's worth of free service.
Sponsor's deliverymen distribute the I Am An American Club membership cards. Each prospective member gives her reasons why she is glad she is an American. Those whose reasons are most effective become eligible for studio telephone calls during the ten-minute live period of the broadcast.
Debut of the show scheduled for 38 airings was plugged by courtesy announcements, banners on sponsor's de
livery trucks, placards and newspaper ads. Windshield stickers have also fanfared the show.
AIR FAX: This H. S. Goodman transcription is now on the air in about 35 cities. There were 120,000 members enrolled in the / Am An American Club in Denver in nine weeks. First Broadcast: November 10, 1941. Broadcast Schedule: Monday and Wednesday, 9:009:15 A.M.
Preceded By: NBC Breakfast Club.
Followed By: Reveille Roundup.
Sponsor: Oriental Laundry & Cleaning Co.
Station: KGKO, Dallas, Tex.
Power: 5,000 watts (d).
Population: 273,297.
COMMENT: Seldom before have our people rallied to the defense of their country with greater enthusiasm and intensity than they are today. Sponsors who tie-in with the present emergency perform a real public service while promoting their products at the same time. The club idea offers a natural merchandising opportunity.
FEBRUARY, 1 942
SHOWMANSHIP IN ACTION
Those extra promotions and merchandising stunts that lift a program out of the ordinary.
Automobiles
MORNING WATCH Frost-Cotton Motors, Atlanta, Ga., did more than stand by to observe Charlie Smithgall's 6:00 to 8:00 A.M. Morning Watch, heard daily over WAGA. Less than a month after buying one single daily announcement on this participating show, sponsor bought a second announcement. In each case, Frost-Cotton signed on the dotted line for a full year's contract. Reason for its action: sponsor noticed an immediate business pick-up, now shows a 50 percent increase.
Sponsor felt that he must do more than buy two announcements, then sit back waiting for customers to pour in. A rejuvenated 1914 T-Model Ford presented to waker-upper Smithgall was its solution to the problem. For Frost-CotTON, one-man parade Smithgall sells Ford automobiles, promotes its service department.
AIR FAX: Charlie Smithgall's participating show is aired daily, has many sponsors. First Broadcast: October 17, 1941.
Broadcast Schedule: Daily, Monday through Saturday. First announcement is scheduled between 6:007:00 A.M. Second is between 7:00-8:00 A.M. Sponsor: Frost-Cotton Motors. Station: WAGA, Atlanta, Ga. Power: 1,000 watts. Population: 360,692.
COMMENT: Sponsors usually find that extra time and energy put into extra promotion of radio programs of all kinds pays dividends. (For pic, see SJiowmanscoops, p. 62.)
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