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ews Moves Merchandise
Hub News Dominates the Radios of B,DDD Polled Customers Says Mone Anathan, President of the Hub Department Store
ON the corner of Fifth and Market Streets, SteubenviUe, Ohio, is the largest retail establishment in any American city with a population of fifty thousand or less. This store is The Hub. When the Anathan Brothers opened up a small shop for men's wear in 1904, we had no idea that today it would be transformed into a department store which occupies space a block long, with four stories, including a bargain basement.
While this development has been contingent upon many factors, we have always felt that promotion of Hub merchandise and services was one of the
prime essentials. That is one of the reasons why we have made consistent use of radio as an advertising medium.
When Steubenville's new radio station, WSTV, went on the air for the first time in November, 1940, The Hub was among the first to sign a long term contract. We saw in WSTV an opportunity to sell Hub merchandise in a new, more dramatic way.
Because news programs appeal to all types of customers, we elected to sponsor a news show. Those who purchase 69 cent housedresses in the bargain basement are as vitally concerned with world events as those in the market for broad
When WSTV lighted its first birthday candle, THE HUB DEPARTMENT STORE provided a pictorial display in one of its main windows. Teletype news flashes were pasted up in the window each day. Occupying the place of honor was a picture of The Hub Newscaster, Al Gray. Also featured were U.P. news pix.
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