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lich N. Y. Board of Education dvertisers Merchandised It
What was there in the voice of Napoleon which inspired thousands of men to die for him on the field of battle? Was there something in the way George Washington spoke which gave the American colonists courage to continue their fight for independence? What about the voice of Lincoln and other famous men of an earlier day? Did they speak with the calm assurance of President Roosevelt, the thundering impressiveness of Benito Mussolini, or the hysterical earnestness of Adolph Hitler?
Because of the importance which historians, educators and others have attached to the human voice as indicative of the individual and the period during which he lived, Voices of Yesterday makes a worthwhile contribution to people today.
The experience of three sponsors of this show are given below:
NEW YORK CITY
(HOME FURNISHINGS)
Voices of Yesterday, heard on WHN, provided the sponsor, A. Finkenberg's Sons Inc., furniture dealers, a unique contest-tie-up with New York public schools. Pupils from the fourth to eighth grades received quiz sheets from their teachers dealing with historical personalities whose actual recorded voices were heard on the program. Each student entering the contest was required to write a 250-word essay about one of the personalities heard.
Teachers themselves selected the best essays in their own classes, and these were sent to Finkenberg's to be judged for the grand prizes totalling $700. The winner in each grade received $20, and that pupil's teacher received a similar amount. One hundred other prizes were also given consisting of $5 merchandise credits provided the winners were accompanied to the store by their parents.
Writes Albert Finkenberg, sponsor's advertising manager: "Being our first venture of this kind over radio, we had to be careful in the selection of the type of program we were to broadcast. This was particularly true because we are located in the world's largest market and competition is naturally very keen. An ordinary program would not interest us, yet we had to keep our expense down to
Albert Finkenberg himself presented awards to prize winners at a special Saturday morning ceremony at the main FINKENBERG store in New York City.
MARCH, 1942