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JF YOU SELL TO WOMEN*
this program was made for you !
Keep 'Em Shining 126
Tod Williams
No. 6 in a series on how to get the most for your radio dollar.
with STELLA UNGER
•d
epartment Stores, for instance — or Apparel and Fur Stores. Bakeries. Dairies. Home Furnishing Stores. Food Stores. Utihties. Drug and Cosmetic Retailers; Beauty Shops, or what -have -you — ? Stella can get re
business'' "
—Stella
suits for
Unger
youi
Her "HOLLYWOOD HEADLINERS"
was a tremendous success — sponsored by over 100 advertisers, during 1941. And here's a show destined to be more successful still ! Stella Unger aims at women through the most effective of all feminine appeals: the desire for beauty and charm. She tells each woman how to discover her own type of charm — how to find the key to her own personality — how to attain self-confidence, poise and happiness.
There are 156 five-minute programs in the series — can be broadcast 3 to 6 times weekly. Produced and recorded by NBC — headquarters for sales-building syndicated shows. Ask your local station for an audition — or write us direct.
Chicago 112
diO'Recording Division
NATIONAL BROADCASTING COMPANY
A Radio Corporation of America Service
RCA BIdg., Radio City, N. Y.
Washington, D. C. • Hollywood
Angling for Sales 128
Jacob Simon
A twice yearly turnover of fishing tackle is credited to radio by the vice-president of the B. Simon Hardware Co., Oakland, Cal.
Airing the New 130
All the available data on new radio programs. No result figures as yet, but worth reading about.
Showmanship in Action 133
Those extra promotions and merchandising stunts that lift a program out of the ordinary.
Showmanscoops 136
Photographic review of merchandising stunts, and the personalities behind them.
Proof O' the Pudding 138
Results from radio programs, based on sales, mails, surveys, long runs and the growth of the business itself.
What the Program Did for Me 140
This is the business man's own department. Here the radio advertisers of the nation exchange results and reactions to radio programs for their mutual benefit.
For Men 141
Tested radio shows and transcribed series reviewed in previous issues of Radio Showmanship which were especially designed for men.
Johnny on the Spot 142
If you use spot announcements, you'll be interested in the news, reviews and tips in this column.
RADIO SHOWM A NSH I