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Indiana Egg Law was passed, and we spent several days talking about this new piece of legislation and its benefit to both farmer and consumers. From a confidential but reliable source, we got the information that egg sales in Indianapolis showed a far greater percentage of increases than any other state in the Midwest at that particular season of the year. I am inclined to believe that it was this radio program which was responsible. One of the local stores told us that they had to increase the number of egg candlers to peak capacity to take care of the increased demand for graded eggs. A check on the time this increase took place revealed that it corresponded ex
actly to the period which we used for the educational work."
DAIRY PRODUCTS
When the Indianapolis Dairymen's Cooperative, Inc., took on sponsorship of the Hoosier Farm Circle in cooperation with the Indianapolis Milk Distributors, it had two purposes in mind, according to Carl L. Hedges, manager. "First, we wanted to educate the dairy farmers in the activities of our organization, and secondly, we wanted to encourage city people to buy milk that was produced on our member-farrns.
"Our survey in the rural district was made by our field representatives, and
• Harry Truax, manager of the INDIANA FARM BUREAU'S feed and poultry department, interviews a Southern Indiana farmer. Transcription was later heard on WFBM's Hoosier Farm Circle.
they found that the majority of our dairy farmers listened to the program. In the city of Indianapolis, we had the milk drivers make a survey of certain blocks in various parts of the city, and we found on an average that seven homes out of 20 were listeners to the program. In all, we considered the program very beneficial."
air FAX: Daily, except Sunday, the Hoosier Farm Circle gathers at 12:30 P.M. A portion of each day's half-hour program is devoted to musical entertainment by the Hired Hands. Farm commodity quotations, and general market information is aired by director Henry Wood, the only fulltime radio farm editor in Indianapolis. The livestock market is prepared each day by the Department of Agriculture stockyards office, and includes latest information of the type the farmer wants and understands concerning grain, butter, eggs, vegetables and other farm products. Each day, a period is assigned to some phase of farm life or work, as follows: Monday, a message from the local County Agricultural Agent; Tuesday, alternate weekly broadcasts from agents in all other central Indiana counties; Thursday, messages from officials of the Indiana State Department of Conservation; Wednesday and Friday,
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RADIO SH OWM ANSH I P