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CHRisTxMAs shoppers in Washington, D. C, aren't inclined to believe their eyes at first. Plunked down in the middle of the city is a country store. Year before last this small slice of Vermont was in the heart of the AVashington shopping district on Pennsylvania Avenue. The next year it moved to the toney Connecticut Avenue region where this bit of authentic ruralism vied for attention with Rural Electrification's modern building and Elizabeth Arden's salons.
The Country Store is just a frame building, the outside plastered with advertisements for everything from smokes to corn plasters. AVhen the store opens up each Christmas season, its shelves are empty. Its appointments include a potbellied stove, a few cracker barrels for the local philosophers to rest on, and a large sand pit. (Cuspidors are too small for a good country store.)
Nothing is sold in this "\VOL Christmas enterprise. Its pmpose is to take in contributions for the poor. \Vhile money is acceptable, and contributors may bring in what they wish, canned goods, flour, coffee, tea and other staples are preferred.
Every morning for two weeks store proprietor Art Brown runs his AVOL Musical Clock program, heard from 6:30 to 9:30 A.M. direct from the Country Store. This participating show gives the Country Store its main publicity,
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Out of the Cracker Barrel SB.OOD Worth of Yuletide
and the fact that the program comes direct from the scene helps impress the Country Store on listeners' minds. Other publicity comes from station break announcements either urging contributions or calling attention to some of the special events put on the air from the Country Store.
One of these special events last year was a potato-peeling contest. Four soldiers came up from Fort Belvior, Va., for a little K.P. diuy and their activities were described over \VOL. Potatoes, both used and unused, stayed at the Countiy Store.
Another day Russ Hodges did his WOL Sports Resume from the store. Contributors, some of them not even sine they are facing a live miaophone. are also interviewed.
More than gratifying are the results. Gathered in two vears: more than SI, 150
• A small slice of Vermont in the center of Washington, D. C, is WOL's Country Store. Proprietor Art Brown, and his assistant, Ted Dunlap, look over the premises.
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