Radio showmanship (Jan-Dec 1942)

CONTENTS NOVEMBER 1942 VOL. 3 NO. 11 Editorial Advisory Board Radio Herbert Pettey Ralph Atlass William Dolph Don D. Campbell Glenn Snyder Philip Lasky Roger Clipp J. Harold Ryan New York Chicago Washington Birmingham Chicago San Francisco Philadelphia Toledo Business Dr. Harry Dean Wolfe Washington, D. C. Lorenzo Richards Ogden, Utah GusTAv Flexner Louisville J. Hudson Huffard Blue field, Va. Maurice M. Chait Peoria, III. Frank J. Ryan Kalamazoo, Mich. Allen C. Knowles Cleveland Editor and Publisher: Don Paul Nathanson. Managing Ekiitor: Marie Ford. Published by Showmanship Publications, Minneapolis, Minn. Subscription rate: $2.50 a year, 25c a copy. Address editorial correspondence to 1004 Marquette, Minneapolis, Minn. Tel.: Br. 6228. Franchise office: 510 N. Dearborn, Chicago, 111. Director of franchise: Peter C. Goldsmith. Field franchise representatives: Howard M. McGrath, Robert Parvin. Copyright 1942 by Showmanship Publications, publishers of Radio Showmanship. Editorial 369 Keep Home Fires Burning 370 Paul F. Keyser Radio helps solve a public relations problem for coal, writes the president of Independent Coal & Coke Co., Salt Lake City, Utah. For Macaroni It's Marconi 372 Ben Mulhauser First aid for Crescent Macaroni & Cracker Co. salesmen is radio slanted at grocers, writes Crescent's advertising manager. Aircraft Takes a Flier 374 Oliver Elliott Green pasture for employee relations is radio, writes Cessna Aircraft Co.'s employee relations director. Business Boards Bond Wagon 377 An RS Air Analysis How six business bond-bardiers help maintain radio audiences vitally important to successful wartime effort is told here. How to Flop in Radio 380 Emil Brisachet Museum of radio monsters yields a 7-point primer for advertisers, writes the president of Brisacher, Davis & Staff, San Francisco, Cal. NOVEMBER, 1942 367