We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
m
• President of the INDEPENDENT COAL 8C COKE CO., Paul F. Keyser discusses promotion plans with KDYL and agency officials. (Left to right) account executive of the R. T. Harris agency, Thomas A. Axelson; KDYL Commercial Manager W. E. Wagstaff; Mr. Keyser, and newscaster Ed Letson.
deen by calling one of these reliable dealers: (Dealers list)."
Supported by newspaper and bus card advertising, the radio campaign did the job of completing early coal storage orders.
We are now entering the second phase of our campaign; a campaign to assist coal users to use their fuel intelligently, to keep heating equipment in first-class operating condition, and to make their homes weather tight to conserve fuel and increase comfort.
Our entire purpose in this six months' radio campaign is to give every user of coal accurate information on every phase of his heating problem. If we succeed in the areas we serve, much of the pressure will be removed from all coal dealers; home-makers will feel at ease so far as their heating problem is concerned, and we will have developed good will for our product and its dealers which should react favorable for future business.
or Macaro
First-Aid for Crescent IV Radio Slanted at Grocers ^
WAY back in the days of the first Crystal Sets, when ears were glued to the head 'phones to hear the chimes a-ringing over WOC, Davenport, la., H. J. Schmidt, vice president and sales manager of the Crescent Macaroni & Cracker Co., Davenport, la., saw the possibilities of building good will and more sales among consumers and dealers for Crescent's crackers, cookies and macaroni products through the medium of Senor Marconi's grown-up toy, the radio. Since those pioneer days of 1925, Crescent has never been off the air! We believe it's a world record for continuous radio advertising; from that first Crescent broadcast on June 5, 1925, until the present is a record run of 17 years. And we're still going strong!
A book could be wTitten about those first years on the air; how the Crescent Hour of Music was built around Crescent's own 14-piece orchestra, with the emcee and solo talent named after different Crescent products. Only the finest in music was offered; a treat to music lovers and laymen alike. (That was before "bands" blew hot music through your loud speaker, rattling the dishes on the pantry shelf.) Players were costumed in Crescent emblazoned uniforms, and traveled through Crescent territory in a special Crescent bus, giving community concerts or playing sweet music for dances.
Fan mail poured in in those early days. Occasionally, . there would be a special offer for box tops or labels to produce a veritable avalanche of replies. "Them was the days!" Then came 1929 and the depression. Remember?
Programs disappeared from the air
372
RADIO SHOWMANSHIP