Radio showmanship (Jan-Dec 1942)

WHAT THE PROGRAM DID FORMED This is the businessman's own department. RADIO SHOW* MANSHIP invites radio advertisers to exchange results and reactions to radio programs for their mutual benefit. Auto Repairs HIGHWAY HARMONY "W^e don't have a tangible product to sell. It's not possible for us to show a customer just what the finished product will be before he gives us the job. Consequently, we have found our radio advertising to be of great benefit in selling our institutionselling people faith in our reliability and craftsmanship. When we started radio advertising, we employed only 18 men. Now we employ 30." OWEN CRIST Owen Crist Auto Body Seiuice Des Moines, la. AIR FAX: Broadcasts are kept free of any terrible thoughts of auto accidents. Instead, programs aim to promote Highway Harmony. Motorists are reminded to drive safely, check their cars at regular intervals for proper wheel alignments. Attention is called to the CRIST completely equipped, modem body rebuilding shop. Recorded music is the backbone of the quarter-hour stint. First Broadcast: Summer, 1941. Broadcast Schedule: Tuesday, Thursday and Saturday, 7:15-7:30 A.M. Preceded By: Music. Followed By: Music. Sponsor: Owen Crist Auto Body Service. Station: KSO, Des Moines, la. Power: 5,000 watts. Population: 167,048. COMMENT: Particularly in these times, when an auto owner has a bit of bad luck, needs to have his car rebuilt, he wants a reliable shop in which he can put his confidence. This show breaks the ice for sponsor Crist. Listeners already look on the firm with favor. Churches WORD OF LIFE HOUR "The Word of Life Fellowship consists of evangelistic work among young people, primarily. The program originates in the Gospel Tabernacle in the heart of Times Square at a city-wide Youth for Christ radio rally. The meetings have grown in attendance from 250 to 1,100 and some weeks people have had to be turned away. "During the month of December, 1941, the Word of Life Hour offered a booklet called Under His Wings to anyone writing in. Within two weeks, 1,030 letters came in from twenty states, including Bermuda and Canada. Letters came from as far south as North Carolina, as far west as Minnesota. "There has been some advertising done in newspapers. Also, about 70,000 publicity cards have been distributed since October 1. A mailing list of 6,000 is used, too, in advertising the program. The program itself is entirely supported by the free-will gifts of those listening in." JACK WYRTZEN Director Word of Life Fellowship New York City AIR FAX: Gospel hymns, occasional special quartette music, three-minute testimonies, and a religious message given by Mr. Wyrtzen complete the half-hour program. When Preacher Wyrtzen started on WHN six months ago, his broadcasts drew an audience of only 250 people to GOSPEL TABERNACLE. Now an average of 1,250 people come to see and hear him on Saturday nights. For a special victory rally broadcast it was necessary to hire the COSMOPOLITAN OPERA HOUSE to accommodate his audience of 3,500 people. First Broadcast: October 25, 1941. Broadcast Schedule: Saturday, 8:00-8:30 P.M. Preceded By: Henry J. Taylor, Commentator. Followed By: Music. Sponsor: Word of Life Fellowship. Station: WHN, New York City. Power: 50,000 watts. COMMENT: During times of stress and strain, church attendance, birth rates, other things which have stabilized the human race throughout the centuries, 394 RADIO SHOWM ANSH I P