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JOHNNY ON THE SPOT
News, reviews and tips on spot announcements in this column.
TIME FOR VICTORY
All the radio world knows what BuLOVA Watch did in the network field through its time signals heard in all parts of the country. Day in and day out, hundreds of thousands of listeners meet appointments, get up and go to bed, meet other schedules on Bulova \\^atch Co. time signals.
What Bulova did on the networks is what Hershberg's, Rochester, N. Y., jewelers have done in the local field. Today Hershberg's is the largest jewelry house in the community.
Way back when radio was little more than a funny noise, Hershberg's bought its first time signal on WHEC. In 13 years these time signals have multiplied without a break at the rate of 14 a day. Grand total to date: 75,000! Since that day in 1929 when President Saul N. Hershberg signed his first WHEC contract, Hershberg's advertising has been largely radio, and it has been exclusively on the one station.
In telling the time, Hershberg's is keeping up with the times. Current variant on its time signal announcements: on many of the signals, sound effects of three dots and a dash precede the giving of the time. Announcer stands
by, says, "Hershberg Victory Time
o'clock."
(Engineers please note): Morse Code "V" sound effect is obtained by keying an audio oscillator by means of a motordriven cam. Announcer has only to press a button which starts the motor and his mike picks up the sound.
SPONSOR'S SONG OF SIXPENCE
Wartime emergencies mean all-out effort all along the line. Latest contributors to the war effort: Humpty Dumpty, Jack Horner, Little Miss Muffett and Old King Cole. Miss Muffett's wartime nursery contribution:
Little Miss Muffet Sat on a Tuffett
Pasting her War Stamps in place— This war that we're all in She wanted to help win And War Stamps buy planes for an ACE!
Hers is one of 30 Victory Nursery Rhymes transcribed by Kasper-Gordon, Inc. Other nursery rhymes which tie-in with the war effort include Sing a Song of Sixpence, Baa Baa Black Sheep, and other favorites.
WORKERS SPOTTED
As the ranks of the unemployed dwindle, and defense plants send out the S.O.S. for more workers, radio and its sponsors step to the fore to help swell the worker-ranks.
In Salina, Ka., the C. R. Anthony Co. performs an unsung deed of patriotism. It buys five one-minute announcements daily over KSAL. These spots are donated to Uncle Sam in an attempt to attract laborers to Salina defense projects.
When a forest fire broke out near San Jacinto, the United States Employment Service sent out its S.O.S. via KPRO.
Listeners rushed to the Employment Service as soon as the call was heard over the KPRO airwaves. Within less than an hour enough fire fighters were recruited to handle the situation. Giving credit where credit was due, acting local manager James H. Thomas tossed radio this bouquet: "We feel that the successful recruiting of these fire fighters was directly due to KPRO cooperation in making the announcements." Eye opener is the fact that results were accomplished with only seven short announcements between 4:14 and 5:03 P.M., a time ordinarily conceded to be the poorest from a male listening standpoint.
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RADIO SHOWMANSHIP