Radio showmanship (Jan-Dec 1942)

Record Details:

Title:
Radio showmanship
Date:
Jan-Dec 1942
Publisher:
Minneapolis : Showmanship Publications
Volume:
Radio showmanship (Jan-Dec 1942)
Leaf #:
000408
Language:
English
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
July 18, 2024
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BUY UNITED STATES ^JJa^^ SAVINGS BONDS for your own personal security for your country's defense Invest for VICTORY Minute Merchandiser Movef 414 An RS Air Analysis Radio spots plus special shows pull no punches on value stressing for Hardy's Department Store, Muskegon, Mich. News Rides Fashion Tides 416 L. A. Wollan Streamlined policy promotes style merchandise with news-on-the-hour, writes the manager of the W. H. Roland Store, Springfield, 111. Airing the New 419 New radio programs worth reading about. No result figures as yet. Proof O' the Pudding 423 Results based on sales, mails, surveys, long runs and the growth ol the business itself. What the Program Did for Me 425 Radio advertisers exchange results and reactions to radio programs for their miuual benefit. Showman Patterns 428 Shows cut to fit a pattern for successful local sponsorship are presented here. The Idea File 429 A directory of all local programs reviewed in RS this year. Year-End Index 433 An at-a-glance index to what others in your business field have accomplished through radio during the last 12 months. 404 RADIO SHOWMANSHIP