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Dry Goods
WOMEN IN THE NEWS A recent survey reveals that sex determines reader interest in pictmcs. Women look first at pictures of other women. Contrary to popular belief, men also look first at pictinxs of other men. Likewise, women radio listeners are most apt to be interested in others of their own sex who are in the day's news. That's where Snider's Cotton Shop, Danville, 111., comes into the picture.
Three times a week, SwrnER's presents this United Press five-minute daily feature over AV^DAN. One or more women who have rated the day's headlines get the spotlight from WDAN's program director Cody Noble. A brief biographical sketch of each dresses up the newsworthy facts.
Dressed up, too, are the 15-sec. open and close commercial, and the 30-sec. center commercial. Fashion plugs for Snider's are tied up with the women's news of the day.
air FAX: First Broadcast: May, 1941.
Broadcast Schedule: Monday, Wednesday, Friday,
8:55-9:00 A.M.
Preceded By: Jake's Chatterbox.
Followed By: Hymn Time.
Sponsor: Snider's Cotton Shop.
Station: WDAN, Danville, III.
Power: 250 watts.
Population: 36,765.
Producer: United Press.
COMMENT: News services provide a variety of daily features which may be adapted to many different types of business enterprise. Such shows have a hotoff-the-wire appeal, are relatively inexpensive.
Women's Wear
KNOW YOUR FURS While births, other anniversaries may be gala days for women generally, one red letter event usually chalked up on the calendar is the moment a woman struts out of a shop with a new fur coat. Always interesting to feminine listeners are such topics as Fur Style Trends for the Season, comparative durability of various furs, the romance of furs, and related topics.
• Flowers bedecked its interior when ROSENTHAL'S LADIES TOGGERY took down its shutter, was bowed in as Greenville's (Miss.) newest retail establishment. In step with the times, ROSENTHAL'S soon become W J PR's newest radio advertiser.
To sell more of its furs, to create good will and prestige, Rosenthal's Ladiks Toggery began its Greenville, Miss., fall season campaign with Know Your Furs on WJPR. Newspaper space and store window display promoted the five-minute transcribed feature heard twice weekly on a 13-week contract. Listeners heard fur authority Walter J. Horvalh discuss furs from A to Z.
AIR FAX: First Broadcast: August 11, 1942.
Broadcast Schedule: Tuesday and Thursday, 10:30
10:45 A.M.
Preceded By: Music.
Followed By: Music.
Sponsor: Rosenthal's Ladies Toggery.
Station: WJPR, Greenville, Miss.
Power: 250 watts.
Population: 20,000.
Producer: Kasper Gordon, Inc.
COMMENT: Not without advantage to a sponsor is a show which ties-in directly with the product the program merchandises. Sponsor here has the advantage of a nationally established authority on a topic of general feminine interest.
Gift Shops
QUEEN'S HOUR Up through the dark ages of man's history there has been one
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