Radio showmanship (Jan-Dec 1942)

SHOWMAN PATTERNS Shows cut to fit a pattern for sponsorship are presented here. Department Stares EYE WITNESS NEWS AVaien KobackERs Department Store, Portsmouth, Ohio, took to the airlanes and WPAY with Eye-Witness Neios, the series was given an institutional job to do. In place of commercials, war effort plugs earn the good will of listeners. PATTERN: Here is the copy used in broadcast number 3. ANNCR: (Cold): Presenting . . . EYE-WITNESS NEWS! THEME: PLAY E.T. THEME DISC CUT NO. 3 TEN SEC. . . . THEN UNDER. ANNCR: Kobacker's again take pleasure in bringing you EYE-WITNESS NEWS. It is because Kobacker's realize that the American people want an ever clearer, ever tnore accurate picture of the news that is making America's history, that they have arranged to bring you each week these exclusive transcribed dramatizations, based on the actual eye-witness reports of Associated Press correspondents at the battle fronts of this global war. THEME: BRING UP E.T. THEME DISC CUT NO. 3 TO FINISH. ANNCR: As you listen to these stirring accounts of the sacrifice which your fellow-Americans are making for you on the far flung battle grounds of the world, won't you take brief stock of what you are doing here at home? Have you really made any sacrifice which is worthy to compare with theirs? Yes, you've bought War Bonds, but have you bought them to the limit of your ability . . . bought them in other words, 'til it hurts? You've tiiken some interest in Civilian Defense, yes, but have you taken an ACTIVE part in it? You've contributed to the scrap drive, but have you really gone out of your way to search the remote places of your premises for salvage materials? These are questions which Kobacker's suggest you ask yourself, as you listen to today's story from the front lines! and now . . . here is Larry Elliott with today's EYE-WITNESS NEWS! PROGRAM: PLAY EYE-WITNESS NEWS PROGRAM NO. 3. THEME: PLAY E.T. THEME DISC TRACK NO. 3 TEN SEC. . . . THEN UNDER AND OUT. ANNCR: You have been listening to EYE-WITNESS NEWS, brought to you by Kobacker's, through a special arrangement with the Associated Press, whose correspondents throughout the world, daily EYE-WITNESS the news. Here is one way you can get in the fight to defeat our enemies without taking a step out of your house. You can do it by conserving fuel. You see, our transportation system, that is, our trains and our trucks are essential to our all-out war effort. The less coal they have to transport to your home, the more material they can transport to our production factories and our fighting fronts. To help save fuel this winter, try to maintain an even temperature of 63 in your home. Check your heating equipment now to make certain it is in good working order. Call in a heating expert, if necessary. Remember, when you take these steps to save fuel, you are serving your country and safeguarding your home. This message, accompanying today's transcribed broadcast of EYE-WITNESS NEWS, was presented as a patriotic service to the listeners of this station by Kobacker's in Portsmouth. Kobacker's invite you to tune in next Sunday at 5:15 when you will hear the thrilling story of Carlson's Raiders. THEME: TILL END OF PERIOD. AIR FAX: First Broadcast: October 4, 1942. Broadcast Schedule: Sunday, 5:15-5:30 P.M. Preceded By: Hawaii Calls. Followed By: It's Wheeling Steel. Sponsor: Kobacker's Department Store. Station: WPAY, Portsmouth, O. Power: 250 watts. Population: 53,304. Producer: Frederic W. Ziv. COMMENT: Gone, or almost gone, are the days of price appeal. And today, merchants with stocks hardly large enough to get them through the Christmas season, sometimes ask: "Why radio, noiv?" Here is one answer; the institutional campaign. Advertisers definitely have a wartime job to do, and that is to help win the war. Certainly the public will remember with gratitude the sponsor who gives variety and spice to oft repeated, but vital and necessary wartime reminders. While sponsor here devotes its entire commercial message to plugging War Bonds, other patriotic activities, he is also building for increased business when the war is over. War Bond purchase today is money in the pocket for tomorrow's civilian. Other wartime uses for radio: with store personnel depleted, buying habits have to be changed, and to avoid the jam-up of peak buying hours, department stores might well take to the air. Too, new credit restrictions, delivery regulations, other war-born problems need to be explained. (For another story on Eye-Witness News, see p. 410.) 428 RADIO SHOWMANSHIP