Radio showmanship (Jan-Dec 1942)

THE IDEA FILE A directory of local programs reviewed in RS this past year. ADVENTURE Adventures with Admiral Byrd Dramatized broadcasts by America's No. 1 explorer. 6-42, p. 212. Federal Agent Crusade against the lawless is the peg for this transcribed series. 11-42, p. 384. Mystery Club Radio dramatizations of spine-chillers. heard for Dominion Clothing Store on CKOC, Hamilton. Ont. 11-42. p. 385. AMATEUR SHOWS Junge Amateur Hour Weekly show for Junge Bakery. 1-42, p. 31. Tri State Roundup Amateur show from local theatre. 3-42, p. 103. Children's Hour Saturday morning show from the Brown-Dunkin department store, heard over KTUL, Tulsa. Okla. 6-42, p. 187. Jones Kiddies Show Amateur show with plenty of merchandising for Jones Fine Bread. Heard over WACO. Waco. Tex. 6-42, p. 190. Good Deed Radio Club A variety show with amateur talent, plenty of merchandising hooks, heard over CKOC. Hamilton. Ont.. for T. Eaton Co.. Ltd. 6-42, p. 194. Miss Winnie's Jolly Juveniles Juvenile singers and musicians strut their stuff. 6-42, p. 205. Young Stars of Tomorrow Stephen's Women's Apparel, Rochester, N. Y., hasn't missed a Sunday broadcast since June. 1935. Prizes for best amateur kid talent on this WHEC show. 9-42, p. 325. Tech Junior Jamboree Merchandised to the hilt is this weekly kiddie amateur show. 10-42, p. 340. ANNIVERSARIES AND SPECIAL EVENTS Golden Jubilee Bank commemorative broadcast. 1-42, p. 23. Lodi Wine & Grape Festival On the spot KROW. San Francisco-Oakland. Cal.. coverage for Shewan Jones Winery. 2-42. p. 61. Savy "E"' Award How the public listened in to the ceremonies on WFIL. Philadelphia, Pa., for Lukens Steel Co. 7-42. p. 244. Commuter's Christmas Party Annual KROW, San Francisco-Oakland. Cal., show to perpetuate old Yule parties for East Bay commuters. 10-42, p. 349. Opportunity Day Merchant get-together on city-wide sales plugged via the airwaves. 11-42. p. 390. Light on the West Salute to Cheyenne Frontier D<rys over KOA. Denver, Col., sponsored by Public Service Corp. of Col. 11-42, p. 390. CIVICS AND GOVERNMENT Clifton on the Air A Chamber of Commerce program to attract homeseekers to Clifton, N. J. 1-42. p. 19. Americans All Dramatic scripts stressing the contribution of alien groups to the social and political life of America. 11-42. p. 395. CONTESTS Starkist-Crosley Contests Winners coin most words from sponsors' trade name. 1-42, p. 30. Good Neighbor Contest Newspaper promotion stunt on WOL. Washington. D. C. 3-42. p. 98. Ruth's Birthday Program Birthday twist to a giveaway show. 6-42, p. 202. Jolly Joe Dogs given to moppets for best names submitted. 6-42. p. 210. Bottle Cap Auction Merchandise for bottle caps in lieu of money. 6-42, p. 210. National Big Money Bee Streamlined, audience-participation spelling contest. 7-42. p. 2 32. Christmas Capers Contest angle on this musical show for participating sponsors: turkeys for correct count on number of times key word is used. 10-42, p. 347. Lucky Money Darts thrown at a city map determine winning block each night. First resident in that section to call WFIL receives prize from Philadelphia Ass'n of Retail Druggists. 11-42, p. 392. DRAMA Radio Theatre of Famous Classics Transcribed series dramatizing book classics. 4-42, p. 135. This Thing Called Love Transcribed dramatizations of great love scenes in history. 5-42. p. 154. Fire Minute Mysteries Transcribed series of 5-minute mysteries. 5-42. p. 170. The Johnson Family Network offering dealing with Southern Negro folks heard over WSIX, Nashville. Tenn.. for Hermitage Coffee. 6-42. p. 192. Doctor Mac Problem solver for his numerous patients is this Australian physician and surgeon. Transcribed. 8-42. p. 276. True Detective Mysteries East Oakland Trading Co.'s offering over KROW, San Francisco-Oakland. Cal. 12-42, p. 419. EDUCATION Let's Learn Music Music lessons for grade schoolers on WSIX. Nashville. Tenn. 1-42. p. 22. Let's Speak Spanish Language lessons. 3-42, p. 98. Your Safety Scout A variety show to stimulate better driving. 4-42. p. 130. Bridge Club Lessons on the game by expert Robert Lee Johnson. 5-42. p. 173. Let's Take a Look in Your Mirror Style and charm tips in this transcribed series. 6-42, p. 204. The Singing Master Music lessons from Strawbridge ac Clothier. Philadelphia. Pa., to WFIL listeners. 12-42, p. 204. Know Your Furs Fur facts for WJPR listeners from Rosenthal's, women's apparel. Greenville. Miss. 12 42. p. 421. FARM Farm House A full hour farm show. 1-42, p. 21. Andy's Farm Family Circle Rural sun-up stint. 3-42, p. 104. Hoosier Farm Circle Information of interest to rural communities, on WFBM, Indianapolis, Ind. 8-42, p. 267. Frank Field Farm advice of all kinds. 8-42. p. 279. Marketcasts Market forecasts of the day. 8-42, p. 280. Big Boy Baby Chicks Butterfat, poultr> and egg market reports on this WCBS. Springfield. III., show for Illinois State Hatcheries. 8-42. p. 281. Alarm Clock Club Farm show for early birds on KOA, Denver, Col. 8-42, p. 282. FASHIONS Style Trends News program slanted at women, on W'JPR, Greenville. Miss. 1-42, p. 26. B & M Messenger Daily five-minute stvie notes. 12 42. p. 412. Fashion Roundtable Semi-weekly WCBS show for the W. H. Roland Store, women's and children's apparel specialists, Springfield. III. 12-42. p. 416. FOOD Kitchen of the Air Recipes and menu planning on WFBM. Indianapolis. Ind. 1-42, p. 25. Mike's Luncheon Party A radio broadcast luncheon party. 5-42, p. 154. Four Star Kitchen Recipes, menus and general household hints for Sears. Roebuck & Co. 5-42. p. 163. DECEMBER, 1942 429