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Do You Know the News? Quiz on the news. 4-42, p. 131.
Golden Light Money Man Syndicated script show giving away cold cash for wacky items. 4-42, p. 133.
For Men Only Stogies for correct answers to questions
on current events. 4-42, p. 139. Mike's Luncheon Party Sentence building games, other
parlor entertainment, with grocery orders for winners.
5-42, p. 154. Homemaker's Club Audience participation show with
strong merchandising angles. 5-42, p. 159. Defense Quiz Questions on American history, etc.,
are used in this audience participation show. 5-42,
p. 167. Quiz Battle of the Century Employees of participating
sponsors face a barrage of questions. 5-42, p. 169. Calling All Kitchens Quiz show for the femmes. 5-42,
p. 172. Our City Cousins City folk harvest coin for answers
to questions with a farm tang. 8-42, p. 277. Calling All Kitchens Sheckles for correct answers on
this KROW kitchen quiz for Remar Baking Co., OakLand, Cal. 8-42, p. 279. Hold the Phone, Please Listeners get prizes for answering their telephones. Ante is raised if quizzee can
give the key word. 12-42, p. 424.
RELIGIOUS
Singing Salesman Hymns over WBRC, Birmingham, Ala. 1-42, p. 9.
In His Steps Transcribed story based on the autobiography of crusading minister Dr. Charles M. Sheldon. 8-42, p. 272.
Devotional Singers A quarter-hour of devotional music for rural communities. 8-42, p. 280.
Word of Life Hour Gospel hymns, three-minute testimonies, and a religious message are used on this weekly show. 11-42, p. 394.
Queen's Hour Church lore, music and parish news. 12-42, p. 421.
SHOPPING COLUMNS
Cues for Christmas Christmas feature for participating sponsors. 10-42, p. 248.
Let's Talk Shop Prizes for best letters on this participating show. 10-42, p. 350.
Around the Town A little bit of everything, with emphasis on merchandising. 12-42, p. 426.
SPORTS AND OUTDOORS Up-Ski An around-the-stove ski chat on KROW, San
Francisco-Oakland. 1-42, p. 22. Strikes and Spares Frame-by-frame descriptions of
bowling matches. 1-42, p. 24. Speaking of Sports News of sporting events on WICA,
Ashtabula, O., for brewery. 3-42, p. 102. Fishin' Fool Anglers tune in the B. Simon Hardware
Co.'s show on KROW, San Francisco-Oakland, Cal
4-42, p. 128. Golfer's Forum Topics of interest to the hook-and
slice brethren. 4-42, p. 132. Sportsman's Review Up-to-the-minute sports news. 4
42, p. 135. Sports Round-Up A behind-the-scenes slant on cur
rent sports. 4-42, p. 140. Yandt's Sport Slants Five-minute daily sports show on
KGVO, Missoula, Mont., for men's clothier. 4-42, p
141. One for the Book Tense moments in the sports realm
6-42, p. 213. Pin Patter Bowling chatter with honor roll for local
alley record holders, etc. 7-42, p. 224. Dugout Interviews Pre-game interviews with the team.
7-42, p. 226. Hockey Games Play-by-play broadcasts. 7-42, p. 228. Today's Baseball A quarter-hour reconstruction of the
game-of-the-day. 7-42, p. 229. Touchdown Tips Friday night predictions transcribed
by Sam Hayes. 7-42, p. 230. Football Play-By-Play Big Ten football broadcasts. 7
42, p. 237.
Sports Review Special emphasis on local sports. 7-42, p. 240.
Piel's Sports Page of the Air Complete racing results from all tracks the feature of this WNBC, Hartford, Conn., show. 7-42, p. 240.
Touchdown Parade Audience gets a chance to Play Quarterback in this pre-game show. 7-42, p. 241.
Sports Review Three-minute sports commentary on KDYL, Salt Lake City, Utah, for Hibbs Clothing Co. 7-42, p. 242.
Ice Harness Races Remotes of this wintertime thriller. 7-42, p. 243.
Army-Navy Football Game Play-by-play broadcast of the football classic. 7-42, p. 243.
Fight Broadcasts FM pick-ups and rebroadcast on WSTV, Steubenville, O. 7-42, p. 245.
Victory Cup An annual citywide testimonial honoring city's most outstanding athlete of the year. 7-42, p. 245.
Grain Belt Sportscast Sports news with a strong dealer tie-in. 7-42, p. 246.
Pressbox Quarterback Football oddities, and the naming of the local Player of the Week featured here. 7-42, p. 246.
Dick Dunkel Football Forecast Script forecast service. 7-42. p. 247.
Baseball Play-By-Play Carefully devised promotional plans the secret of General Mills' success with this KROW, San Francisco-Oakland, Cal., show. 7-42, p. 248.
Basketball Tournament Super-regional and state final high school tournaments. 7-42, p. 249.
Sportspage of the Air Race results, with other seasonal sports high-lighted on this WOL, Washington, D. C, participating show. 7-42, p. 249.
Night Shift Sports summary show designed for defense workers. 7-42, p. 242.
Navy Relief Football Game Local hardware manufacturers sponsors play-by-play on WNBC, New BritainHartford, Conn. 8-42, p. 283.
Let's Go Bowling Listeners get prizes for bowling oddities. 11-42, p. 391.
SPOT ANNOUNCEMENTS
The Eyes Have It Station breaks for Progressive EyeComfort Glasses. 2-42, p. 46.
Spready Paint By Air Spots for Rogers Paint. 3-42, p. 84.
Dime Savers Give-away angle for Savings & Loan Co. 3-42, p. 104.
Weather Reports Rosenbaum's Department Store, Pittsburgh, Pa., reaches housewives five times daily. 3-42, p. 105.
Victory Time Signals Fourteen daily time signals for j 13 years is the Hershberg Jewelry Co.'s record on jj WHEC, Rochester, N. Y. 11-42, p. 398. *
Minute Merchandising Mover Station break announcements do a direct selling job for the Hardy Department Store. 12-42, p. 414.
SWAPS
Book Exchange Book-worms swap volumes on the KFRC, San Francisco, Cal., show for Clara-Cal Creameries. 3-42, p. 96.
Kallison's Trading Post Swaps of all kinds on this KTSA, San Antonio, Tex., show for Kallison's Department store. 8-42, p. 258.
TRAFFIC AND TRANSPORTATION
Ship Ahoy How Higgins Industries, New Orleans, La.,
uses radio. 4-42, p. 120. Great Lakes Program Robertson's Laundry, Sault Ste.
Marie, Mich., reaches sailors on the Great Lakes for
greater business. 4-42, p. 123.
VARIETY Hello, Long Distance Show dedicated to men in the
armed services, on KOA, Denver, Col. 5-42, p. 171. Butternut Coffee Jamboree Music 'n stuff on this
KFH, Wichita, Ka.. studio-audience five-times a week
show. 8-42, p. 281. Strictly Personnel Cessna Aircraft employees put on a
weekly variety show over KFH, Wichita, Ka. 11-42,
p. 374.
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RADIO SH OWM AN SHIP