We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
• Sportscaster Perce Le Sueur gets Jack Dempsey into The Personality Parade aired over CKOC for BOND CLOTHES.
porting \
Al Thurston, Manager of tl Doffs His Van Kirk Beaver 1
IT all started back in the early part of 1941 when Jim Cartmell, then manager of the Bond Clothes Shop, Hamilton, Ont., went into cahoots with CKOC to outline some kind of a purely local radio campaign that would sell Bond Clothes and Van Kirk hats. The hat, a Van Kirk of course, was tossed into the radio ring with a weekly quarter-hour show on Saturday, at 1:00 P.M.
Results speak for themselves. This summer season, Van Kirk hats at the BoxNd C^lothes Shop sold 75 per cent more than the previous year. Radio can take a great deal of credit; Bond sales are on the up-and-up, and direct sales have resulted over and over again from the broadcasts.
Basis of The Personality Parade is music integrated with sport news of a purely local nature. Personality dance bands with current pop tunes are the musical feature, and a different band is spotlighted each week. As the piece de resistance, Hamilton's great in current sport are highlighted on each program in a special five-minute thumb-nail resume of their activities. Not forgotten is the part that each contributes to the Hamilton sport season. Tie-ins commercially always stress the sport angle, and from the sporty angle of a Van Kirk hat to sport trousers a la Bond, there is never a dearth of snappy commercial copy to make for good listening and better sales.
In the year and a half that the show has been on the air, it has had only one lay-off. When store manager Jim Cartmell was called to the Royal Navy a certain amount of reorganization took place, but one morfth later we were back, on CKOC with The Personality Parade. The present series puts even more emphasis on the help the amateur sportsman angle. In fact, when we resumed our radio show, I myself took to the air for the first time in my life to outline our idea in this way: '7 know that the Junior and Intermediate teams just don't get the releases the pro hoys do. Therefore, fellahs, Junior and Intermediate team managers, let me know ivhat's doing with the clubs, and we'll let Ilatnillon know xvhat you're doing through the sports page of lite Personality Parade."
We have definite proof that this policy is successful with our customers. I remember one man who was sitting in the barber
14
RADIO SHOWM ANSH I P