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I Suits Men
Dthes Shop, Hamilton, Dnt. :t Selling Power of Radio
shop one Saturday at 1:00 P.M. and heard the show while getting a shave. Shortly afterwards he walked into our shop and said, "I need a new suit!" The order was taken, and the chap remarked: '*I like your spirit, plugging local sport and spending your money to give the boys a break. If your clothes are half as good as they're advertised on that show, you've got a permanent customer!"
Special promotions have been consistently carried out, and one of the most successful was when Jack Dempsey came to Hamilton to referee a big sports event at the Stadium. Of course The Personality Parade that day paid special tribute to Dempsey, and Dempsey was interviewed by his old friend, CKOC's sports authority Perce Le Sueur. Later the two of them visited the Bond Shop and when Jack went out he sported a smart new Van Kirk hat. Incidentally, the favorable publicity was exploited by Van Kirk throughout its stores in the Peninsula, with the Hamilton store getting the lion's share of the credit.
While activities of this kind may be high spots in a series of broadcasts, and add showmanship to what is really a very simple format, it is our stress on local amateur sports that really makes the show a success. Those who participate in these activities are grateful to us for our interest, and we also earn the good will of those who follow the local sports scene. They, in turn, express their gratitude to us in dollars and cents terms which are as tangible as the sports activities we air for them.
And it is just this angle that is going to be instrumental in keeping the show on a clicking standard; clicking with the CKOC audience, and clicking the cash tallies on Bond Clothes and Van Kirk hats.
• Something new was added when fisticufFer Dempsey paid a visit to the BOND CLOTHES SHOP: a VAN KIRK hat!
Not behind the 8-hall in his radio sports show is store manager Al Thurston, who battled mike fright to tell a CKOC audience his views on
sports. Rugged looking and in his prime, sports enthusiast Thurston has played plenty of ball, is still playing ball with Hamilton athletes by giving them a break in The Personality Parade. While the radio program is little more than one and a half years old, his interest in amateur sport extends back over his entire lifetime. Not one to sit on the sidelines, he has handled numerous ball clubs, knows the world of sports from A to Z. A veteran in the game of business, store manager Thurston took on his present assignment in August, concentrates his energies on lipping the sales scores for Van Kirk Hats and Bond Clothes.
JANUARY, 1 943
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