Radio showmanship (Jan-Dec 1943)

SPECIAL PROMOTION Short radio promotions that run but a day, a week, or a month yet leave an impression that lasts the year around. Manufacturers SCHOLARSHIP -BOND CONTEST Something more than money \alue accrues to Stark County buyers of Series E AVar Saving Bonds; something in addition to patriotism is achieved, and something more than the creation of a savings backlog is realized. Beginning on September 29, and continuing for 35 weeks, every buyer of a Series E Bond has the opportunity to help 20 high school seniors compete in a 113.200 college scholarship contest. Financed by business and industrial firms anxious to speed the sale of \Var Bonds, contest featiue is a quiz conducted by members of Western Reser\e University from the studios of WHBC, Canton, 6. Contestants are asked an equal number of questions, and the order in which competitors are quizzed is determined by lot immediately before each program. Each question correctly answered nets 25,000 points, or any part thereof for partially answered questions. Every person in Stark County who purchases "E" Defense Bonds during the contest period from September 29 to May 25, 1943, has the right to vote for any contestant on the program. One vote goes for each dollar of bonds purchased. Ballots are furnished all Stark County agencies selling "E" Defense Bonds, and the purchaser may vote at the time and place of his purchase. Contestant who acquires the largest total of points from (1), the radio contest and (2), from bond purchaser voters, walks off with the S4,000 scholarship to be used in any college or luiiversity in the United States. Other prizes inchide $3,000, $2,000 and $1,000 scholarships, with $200 in AVar Bonds for each of the 16 runners-up. Wartime gesture to the 18 and 19 year olds: prize money will be held by the committee for acceptance for a period of five years. Then, in case any prize winner by reason of military ser\'ice, war work, or similiar activity, is unable to accept the prize, the committee will hold the prize until six months after contestant's discharge from the armed services. All seniors attending high school in Stark County were eligible to enter the qualifying examinations given in September. The 20 top ranking scholars who came through with colors flying were the ones to face the microphone in the weekly series of tests. In addition to the Tuesday night AV^HBC broadcasts, each program is recorded. Transcriptions are put on the air the next day to give participants, others who missed the original broadcast, a chance to hear the program. AIR FAX: First Broadcast: September 29, 1942. Broadcast Schedule: Tuesday, 8:00-8:30 P.M. Sponsor: Alliance Machine Co.; Bonnot Co.; Canton Clearing House Association; Climalene Co.; Diebold Safe & Lock Co.; Hercules Motor Co.; Hygienic Products Co.; Luntz Iron 3C Steel Co.; Republic Stamping 8C Enameling Co.; Timken Roller Bearing Co.; Union Metal Manufacturing Co., Canton, O.; Hoover Co., North Canton, O.; Morgan Engineering Co., Alliance, O.; Massillon Steel Casting Co. and Tyson Roller Bearing Co., Massillon, O. Station: WHBC, Canton, O. Power: 250 watts. Population: 108,401. COMMENT: AVhile students share in the rich prizes, Uncle Sam is also a winner in this public service feature. A series of this kind helps bring local pride to its full flower in a patriotic manner that is in tune with the times. JANUARY, 1 943 23