Radio showmanship (Jan-Dec 1943)

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SHOWMANSCOOPS RADIO SHOWMANSHIP welcomes unusual photographs of merchandising stunts used by businessmen to promote listener interest in their radio programs. They Stop, Look • Above . . . Flowers to Savannah's Own sons and daughters in the armed forces are a weekly feature over WSAV, Savannah, Ga. Sponsor PAUL'S FLOWER SHOP ties-in the broadcast with a window display of photographs of those honored. (For story, see Airing the New, November, '42, p. 383.) • Left ... A potato peeling contest between a Go-Getter, left, and an Army k.p., whom she has brought back as her objective, adds spice to the WOR show. (For story, see Showmanship in Action, p. 26.) 24 RADIO SHOWMANSHIP