Radio showmanship (Jan-Dec 1943)

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• Right . . . Here's the easiest way in the world to win money. (For story, see Showmanship in Action, p. 27.) • Below . . . Youngsters line the street for the first broadcast of Juvenile Jamboree. (For story, see Proof O' the Pudding, p. 31.) and Listen! • Above . . . Hal Burns and Oscar Davis wowed 'em in Birmingham, Ala., to the tune of 16,347 paying customers. Radio to the core, promotion other than air, included only 42 inches in local papers. Radio was concentrated on WBRC, with supplemental time on other stations. Used were 40 five-minute WBRC periods, a sprinkling of announcements, and tie-ins with the Hal Burns-American snuff program. All program talent was WBRC-NBC. • Right . . . Four happy winners display their market basket prizes. (For story, see Showmanship in Action, p. 28.) JANUARY, 1 943