Radio showmanship (Jan-Dec 1943)

Page scan 00041 from Radio showmanship

Record Details:

Title:
Radio showmanship
Date:
Jan-Dec 1943
Publisher:
Minneapolis : Showmanship Publications
Volume:
Radio showmanship (Jan-Dec 1943)
Leaf #:
00041
Language:
English
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
July 18, 2024
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NEXT MOXTII MAURY NEE, advertising director of the P. J. Nee Furniture Co., Washington, D. C, tells the amazing story of how diverting the bulk of the advertising budget to radio made a sponsor's dream come true. WALTER M. JOHNSON, president of the Thornton Laundry & Dry Cleaning Co., Youngstown, Ohio, gives radio a big pat on the back. While audiences know the show as Lucky Listeners, the luck isn't all on one side. MORTON ORSTFELD, general manager of the Service Optical Co., Des Moines, la., points out that sponsors who offer personal services in the personalized way that is radio's reap additional profits. Plus Tested Programs and Promotions You Can Use in Your Own Business!