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CONTENTS
FEBRUARY 1943
VOL. 4 NO. 2
Editorial Advisory Board
Radio
Herbert Pettey
Ralph Atlass William Dolph Don D. Campbell Glenn Snyder Philip Lasky Roger Clipp J. Harold Ryan
Neiv York Chicago Washington Birmingham Chicago San Francisco Philadelphia Toledo
Business
Dr. Harry Dean Wolfe
Washington, D. C. Lorenzo Richards
Ogden, Utah GusTAv Flexner
Louisville J. Hudson Huffard
Bluefield, Va. Maurice M. Chait
Peoria, III. Frank J. Ryan
Kalamasoo, Mich. Allen C. Knovvles
Cleveland
Editor and Publisher: Don Paul Nathanson. Managing Editor: Marie Ford.
Published by Showmanship Publications, Minneapolis, Minn. Subscription rate: $2.50 a year, 25c a copy. Address editorial correspondence to 1004 Marquette, Minneapolis, Minn. Tel.: Ge. 9619.
Franchise office: 510 N. Dearborn, Chicago, 111. Director of franchise: Peter C. Goldsmith. Field franchise representatives: Howard M. McGrath, Robert Parvin.
Copyright 1943 by Showmanship Publications, publishers of Radio Showmanship.
Editorial 41
Hammer Service Home 42
Maury Nee
News broadcasts newest way to sell service, move goods, writes the advertising manager of the P. J. Nee Furniture Co., Washington, D. C.
Take 'Em to the Cleaners 44
Walter M. Johnston
Quiz show plus news daily irons out business wrinkles, writes the president of the Thornton Laundry Sc Dry Cleaning Co., Youngstown, O.
Ace Up Drug's Sleeve: News! 45
Nate S. Shapero
Radio round-the-clock on six stations sells giant specials points out the president of Cunningham's Drug Stores, Detroit, Mich.
No Sales Blues with News 48
Don Albertson
Programs ear-marked for women loosen family purse strings says the advertising manager of Colorado Supply Division, Pueblo, Col.
Selling Sight Straight 50
Morton Obstfeld
Sell personal services in a personalized way maintains the general manager of the Service Optical Co., Des Moines, la.
FEBRUARY, 1943
39