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rice Homo*
WEsbell Service, Move Goods P. J. Nee Furniture Co.
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Since the war began we have appreciated the great increase in demand for news broadcasts and even more recently, a complete military analysis of the various theatres of war. With this in mind, we successfully sponsored a series of 26 weekly broadcasts of World News Tonight. We have further superseded our straight news broadcasts with an analysis of the news three nights a week. Currently, we offer listeners a large size fullcolor war map of the world, and on the back cover we plug our radio programs.
Another new feature we have added to our radio presentations is Elinor Lee who is broadcasting every Thursday morning from our Dreamhouse, in our 1106 G St., N. W., store. Its appeal is directed to the people who buy furniture, namely, the women, and we are confident that it will do a great deal in the development of our Interior Decorating Department.
If I were asked if it were possible to sell furniture directly from a radio broadcast, I would have to say no. But there isn't a medium kn®wn that will definitely and directly pay for itself in profitable furniture sales the day after it is publicized. But can radio sell a service? Yes! I know too many concrete examples to believe otherwise. Can radio sell an institution, and through this, the merchandise that institution offers? I refer you to our audit records.
To use a trite word, we think radio has IT! Radio can and does sell a service and an institution, and by selling the store's name, merchandise is moved in steadily increasing percentage improvement over previous seasons' business.
FEBRUARY, 1 943
Following in his father's footsteps is Maurice Lyden Nee, shown here, whose father founded the P. J. Nee Co., Washton, D. C, in 1880. Still in his twenties, adman Nee rates the furniture business tops in his list of interests, gives radio second place. His main drive now is to win the war. His most prized possessions: the Minute Man banners in both Nee stores.
Athletic in his inclinations, he has played football, basketball, baseball and golf, holds the record for the lowest official golf score played in Washington, D. C. As a disciple of Isaac Walton, he prefers surf and sea fishing.
An all-round person, up-and-coming Nee was president of the Washington Executives Association in 1942, the previous year wielded the gavel for the American Business Club. Other kudos: 1942 Sports Committee Chairman for the Kiwanis Club; founder, and 1942 chairman for the Furniture Dealers Ass'n of Washington; Air Raid Warden for all furniture stores; Board of Governors of the Merchants & Manufacturers Ass'n; member of the Board of Trade, Better Business Bureau, and the Retail Advisory Committee to the U. S. Treasury for the Furniture Industry.
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