Radio showmanship (Jan-Dec 1943)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

THE 17th of March, 1940, was more than St. Patrick's Day in Michigan. It marked the opening of a gigantic schedule of radio news programs for Cunningham's 100 drug stores that has continued over 17,000 times to date; almost three full years and it is still going and growing. The first Cunningham's Nexvs Ace program, identified by the zoom of an airplane, was the beginning of a series of news programs that has shattered all records for consecutive broadcasting in one market. Today in Michigan, Cunningham's Neius Ace has become synonymous with news. Before the initial News Ace program was broadcast, Cunningham's Drug Stores, Inc., Detroit, had determined to make this the most complete news coverage available in Michigan. This was prior to the Blitzkrieg in France and the Low Countries. Nevertheless, Cunningham's customers, like all of America, were hungry for news. Our executives, together with our advertising agency, the Simons-Michelson Co. of Detroit, recognized that radio had put its best foot forward in war coverage. Day after day every home listens to the war communiques and news broadcasts to obtain the latest up-to-the-minute bulletins. Our plan was to broadcast news, not at isolated periods, but continuously, so that any time-it was convenient, listeners could tune in their radio and they would have a Cunningham's News Ace program with complete world, national and local news coverage. 1 o accomplish this ambi ce Up Dru Radio Round-thE-Clock Writes Nate Shapero, Prf tious schedule, we contracted for a total of 122 news programs weekly on five key radio stations in Michigan; WXYZ, CKLW, WWJ, WJBK, a 250 watt station which has built up a great listening audience as The Voice of the Working People, and WCAR in Pontiac. Recently we have added a sixth station to the News Ace schedule. This additional station is WJR, which carries six News Ace programs daily, seven days a week. These WJR News Ace programs are designed to reach the enormous late hour shifts of Michigan war workers, and to further increase the scope of our service in continuously broadcasting the latest news. With action on the global war front moving so rapidly in every direction, these exclusive WJR News Ace broadcasts, the only ones on the air during the hours of 12:00 A.M. to 5:00 A.M., have been enthusiastically received. This expansive schedule brings to a total 164 Cunningham's News Ace broad • Left . . . D. C. (Bill) Murray, Adcraft club of Detroit president, presents on behalf of radio stations WWJ, WXYZ, CKLW, WJBK and WCAR, an award of merit for public service to Nate S. Shapero, president of CUNN I NGHAM'S DRUG STORES, INC.