Radio showmanship (Jan-Dec 1943)

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\i.S.W t>uiNu:> >fi({ izl^m • Above . . . Under Treasury Department appointment, KSD sells War Bonds and Stamps daily at a special booth in the Post-Dispatch building. Shown here are Thomas N. Dysart, president of the St. Louis Chamber of Commerce; Mayor Wm. Dee Becker; Chester C. Davis, president of the Federal Reserve Banks of St. Louis, Mo., and George M. Burbach, KSD General Manager. • Center . . . Amiable Jimmy Jefferies and Uncle Nikkodemus count off the thousands of hours the Early Birds have been heard since the first broadcast on March 30, 1942. (For story, see Proof O' the Pudding, p. 69). • Right . . . Heard for OLD BRU beer. Funny Money Man, alias Bob Longwell, drew 2,942 letters on WCAR, Pontiac, Mich., in his first two weeks. Club member response to request for Funny items: 100 per cent! (For another story on this syndicated script show, see Airing the New, p. 59). FEBRUARY, 1943 57